| Topic |
Speakers |
Content |
| Equity Financing I |
Dr. Christian Wenger, Lawyer Wenger & Vieli
Daniel Kusio, CEO BVgroup |
Key factors of a successful transaction
Overview of the transaction process
Preparation of a financing round
Value drivers in the negotiation process Legal documents |
| Equity Financing II |
Hans-Ueli Müller, Partner Partnersgroup
Alain Nicod, CEO Venture Incubator |
Lifetime management of a company
Regular control by venture capitalist
Next financing round
Crisis, Downrounds, Expectation gap Exit |
Mezzanine
Financing |
Oliver Schärli, ZKB Start-up
Herbert Huwiler, ZKB Start-up |
Presentation of ZKB Start-up Finance
Introduction Mezzanine Financing
-Different loan types
-Pros and cons Presentation of two real cases |
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| Partnering |
Dr. Jürg Meier, Novartis
Dominique Mégret, Swisscom |
What large companies are looking for (strategy)
How to approach a big company/partner
Timing and collaboration process
Technology transfer questions
Legal and contract issues Pricing and financial considerations |
Entering the
US Market |
Harald Horgen, The York Group, Boston Lucian Wagner, EuroUS Ventures, Boston |
Market entry strategies
US market entry process
Pre-Chasm: Reference account development
Post-Chasm: Scaling the business
Legal Do’s and Don’ts Exit scenarios |
| Marketing & Sales |
Rémy Walbaum, Consultant |
Branding as of day 1
Branding can be the core of your strategy
Sales force
Sales funnel
Transformation rate Payment of sales force |
Human Resource
Management |
Dr. P. E. Burckhardt, EVA Basel Dr. P. Mosimann, Wenger Plattner Rechtsanwälte |
The Steps in the process, opportunities and pitfalls
-Recruiting
-Assessing
-Hiring
-Contracts -Separation |
From Technology
to Market |
Pierre Comte, Sigma,
Business Angel Hervé Lebret, EPFL |
Value proposition and creation
Methodology focusing on buyer experience
New set of values for customers to differentiate
Three value platforms:
products, delivery and service The Google story |
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