4th CEO Day

• Economic Promotion instruments
• Foundations
• Mezzanine Financing
• Venture Capital Financing

Alain Rollier,
CEO AXSionics

Renato Pellegrini,
CEO Sonic Emotion

Christian Wenger,
Moderator

1. What are the common issues that companies face in Sales
2. How to translate a value proposition into a sales story
3. How to make a sales pitch that is convincing?
4. How to lead a meeting with the customer (questioning tactics)
5. How to close the sales deal

Beat Walther,
CTI Start-up Coach

• Total Compensation Concept:
  • Different elements
  • Different goals
• Long-term Incentive Plans:
  • Possibilities
  • Impacts on main stakeholders
  • Taxation
• Special considerations for Start-Ups

Remo Schmid,
Marc Seematter,
Pricewaterhouse
Coopers

• What does a University Tech Transfer Office do?
• Support Programs for Spin-offs
• Licensing Term sheet and License - what to expect, how to prepare
• The day after:
1. managing conflicts of interests
2. managing relations and possibilities for collaborations
3. the university as a shareholder

Silvio Bonnaccio,
ETH Zürich

Gabriel Clerc,
EPF Lausanne

• Overview foundations in Switzerland
• Different financing models with foundations
• Examples
  
• Who is a Business Angel
• How Business Angels are organized
• How Business Angels look at promising start-up companies

Jean-Marc Wismer,
CTI Start-up Coach

Peter A. Pfister,
Business Angel

Florian Schweitzer,
B-to-V

• Introduction to the Art of Pitching
• Standard content
• Do's and don'ts
• How to build an investment case/story
• General presentation skills

Jordi Montserrat,
Venturelab

JP Vuilleumier,
CTI Start-up Coach